-
Strategy: Why a Strong Go-to-Market is Crucial: Insights from MariamTek Inc.
In the rapidly evolving world of healthtech, a groundbreaking innovation alone is not enough to guarantee success. The journey from the lab to the market is filled with complexities, challenges, and fierce competition. At MariamTek Inc., we understand that one of the most critical factors determining the success of a healthtech product is its go-to-market…
-
The Unseen Barrier: How Lack of Marketing Leads to the Failure of Medical Innovations
In the world of healthcare, innovation is the lifeblood of progress. From groundbreaking diagnostic tools to revolutionary treatment methods, medical innovations have the potential to transform lives and improve healthcare outcomes. However, many of these innovations never reach their full potential or, worse, fail altogether. While there are various reasons behind the failure of medical…